If your website is written for humans, great. But here’s the twist, search engines and AI tools are not people. They don’t read your site, they parse it. Unless you give them a little extra help, they might misunderstand you. That’s where structured data comes in. Think of it as subtitles for your website for Google, ChatGPT, and every other AI tool that’s trying to figure out:

• What do you do?
• Where do you do it?

What is structured data?

It’s a short chunk of code you add to your web pages that labels the important bits of information. Without it, AI might see:

• “We offer morning yoga, dog-friendly brunch, and pottery classes.”

With structured data, AI sees:

• Business type: Cafe
• Location: York
• Opening hours: 8am–4pm
• Amenities: Dog friendly
• Additional services: Pottery classes

It’s like giving the AI a breakdown of your business so it doesn’t guess wrong.

Is it important?

Yes. If your opening hours change, update your structured data at the same time you update your website text. AI will notice. Structured data can help you:

• Show up in rich results (star ratings, “Book now” buttons, event dates)
• Get better matches in AI answers (“Yoga class near me” actually finds you)
• Stop AI making things up about your service

How can you add it?

• Use Googles free tool that lets you click on parts of your page and generates the code for you: Google’s Structured Data Markup Helper
• Ask your web person. If you’ve got a developer or agency, they’ll know how to add JSON-LD markup (the recommended format) to your site.
• Use Google’s Rich Results Test to see of your changes have worked

Staying discoverable

You aren't optimising just for Google anymore. SEO is changing. As LLMs like ChatGPT and Perplexity start pulling in more live web data, having schema markup means they can quote your info exactly as you want it shown.

Breezy already answers your customers’ questions instantly and takes bookings on the spot. Pair that with clear structured data, and you’re not just easy to find, you’re easy to book right from an AI answer.