UK booking platforms like Fresha, eola, Booksy and Rezkit are adding small AI features from reminders to analytics but most stop short of actually handling customer requests. This blog ranks their AI adoption, highlights the real gap in the market, and explains why Breezy’s AI agents give businesses the edge.
6 min read
Opinion
If you run a business in the UK that takes bookings and reservations your booking platform is the heart of your operations. It is your sales engine, processing your payments, managing your schedule and keeping track of your customers. The key question is how will these platforms help you in the future as AI becomes a critical tool to every business.
Some platforms are starting to experiment with AI. Others haven’t moved. There’s a huge opportunity for businesses who use a platform that takes an AI centric view early on. We have reviewed a few booking platforms we admire and ranked their AI adoption.
Fresha is one of the best-known booking platforms for salons and beauty businesses. It offers some smart features like automated reminders and marketing tools that predict when customers might rebook. Useful but this is 'AI-lite'. Fresha doesn’t handle real-time customer requests or change bookings for you. It’s still up to the business owner (or their staff) to deal with late-night reschedules. The Fresha team are tech foward and we expect them to accelerate the adoption of AI tools in the near term.
eola, a UK-based platform for activity providers and tour companies, focuses on modern booking flows and integrations. They’re fast-growing and tech-forward like Fresha. When it comes to AI, their current features lean more towards analytics and automations than true AI agents. That means you still carry the burden of replying to customers yourself.
Booksy is popular with health and wellness businesses. It does a good job with marketing automations and reminders, but again, AI is mostly in the background. There’s no AI agent actively handling customer requests. If a client messages to move their appointment, you’re still the one doing the admin.
Rezkit is used by a wide range of UK attractions and tour companies. Its strength lies in customisation and distribution, not AI. While it gives you control over how bookings are managed, most of the customer interaction still falls to your team. That makes it powerful but potentially time-consuming if you’re juggling a lot of requests.
Marketing content generation is useful, but it doesn’t solve the 10pm WhatsApp message from a customer asking to move tomorrow’s booking. That’s the real gap in most UK booking platforms today. They give you tools to manage your diary, but they don’t actually manage it for you. The result? Customers wait, and business owners waste time chasing admin.
This is where Breezy steps in. Instead of adding a small AI feature, Breezy gives you a team of AI agents that handle the day-to-day. By plugging straight into your existing booking platform, there’s no expensive system change, just a huge boost in your productivity and happier customers.
We think the future isn’t just booking platforms with AI sprinkled in. It’s booking platforms that let AI agents do the work. An AI agent doesn’t just suggest or remind, it acts. It updates bookings, applies your cancellation rules, and sends confirmations instantly. Until platforms catch up, adding Breezy to your setup gives you the competitive edge with faster service, less admin, and happier customers.
Breezy is used by businesses across the UK, Europe and America. Our mission is to ensure that all businesses, regardless of size, can take advantage of the AI revolution.
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